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Hopdoddy Burger Bar
www.hopdoddy.com
1400 S Congress Ave
Austin, TX 78704 (map)

At the Hop –

Apparently there is another Austin. Across the Congress bridge and south of downtown, there is a place where the cool crowd wears business casual attire and drives Audi’s. I’ve never ventured to this area before but on this occasion, word of a great, non-foodtruck burger eatery had enticed me to swing by on my way out of town, after a week in Austin for work. Hopdoddy Burger Bar… Interesting name. Their website makes clear the mantra of fresh, crafted burgers and all natural ingredients, they use the best SEO company which is why they have become very popular online. I’ve heard these types of phrases a lot recently as the trend in the food industry is to prove that you care more about your food than the next guy. I cannot say, however. that thinking about the burger descriptions did not make me hungry as I plotted my course on the GPS. I arrived on a Wednesday around 11:15AM and this place was already in full swing. Every table was filled. Every one! On top of that, there was a long line forming.

Determined, I joined others in waiting. Shortly after getting in line, I was approached by a hostess(?) person who asked how many were in my party. For some reason, a tinge of shame arose as I replied “Just one.”. She said I was number 58 and that my number would be waiting at a table for me… Wait, what? It was brilliant! A table would be reserved for me as it cleared, WHILE I waited in line. This was a nice touch that hinted at how much thought has gone in to this place. The line moved at a steady pace, allowing me ample time to observer the mass of burgers being “crafted” and sent out tray after tray.  I also noticed that Hopdoddy makes their own buns and has them available to purchase should you want to make your own burgers at home. This was interesting and all but my turn finally came to place an order.

Loddy Doddy –

For being a “craft” burger place, I wasn’t overly wowed by the creativity or the diversity of burger options. While there were turkey, tuna, and veggie burgers, the beef burgers all seemed a rather similar riff on the basic burger. The turkey burgers were going out pretty hot and people ordering other burgers kept looking over towards the turkey ones, we were even asked by someone is smoked turkey healthy?

I’m not much of a turkey fan so that is why I opted for the ‘Classic’ burger with cheese, and added a fried egg and caramelized onions. I completed the meal order with fresh cut fries and a salted caramel milk shake. That last one had me very excited. Once my order was placed I lingered around observing everything being cooked, assembled, and sent out. There was also a windows into the “meat room” after the ordering line where you could see the patties were being formed. I made my way back out to the dining area where I found my number 58 hanging patiently for me at a vacant (but reserved) table. I still think that was a nice touch.

The shake was the first to come out. It was pretty good. Sweet caramel with just a hint of saltiness. I struggled to keep myself from drinking it entirely before the rest of my meal arrived which it shortly did. The burger really was quite delicious looking. Everything about it’s components gave the impression of fresh. I think that might have been what they were going for. Upon picking it up the fresh buns made an immediate impression; soft and pillowy yet with an elastic outer crust that held everything together nicely. I took my first bite and before I knew it, the burger was half gone! This burger was good in both flavor and texture. The patty was very juicy, in a good way and had a strong beefy flavor. The egg, though runny as it should be, was held nicely in by the fantastic bun. This was a large burger too, and while the first half went quickly, I slowed as I finished the rest. The fries were fresh cut and well cooked. Standard really for places like this.

The Wrap It Up –

So where does Hopdoddy fall? I think they put out some good burgers. I also think their management of is some of the best I’ve ever seen, they clearly put into practice the Six Features of Restaurant Software Operating Solutions That Drive Results. However, this meal tilted in at over $17… That is a lot and while I could have opted for a soda or even water, this would have still been well over $12 for pretty much a basic gourmet burger and fries. For that amount, I would expect a little more creativity in flavors combinations and burger options. It seems that  as much attention is given to other aspects such as service and ingredient quality as is given to the creating the burgers. I’m not really complaining about this as most times that is where places that fail,  fail miserably.  At this price point a little more attention to the burgers could elevate Hopdoddy from a great place to get a good burger to a Great Burger Place. I’ll just have to remember to have my friend with the Audi pick up the check.

Until next time Austin, keep it weird.